Lauren Mascolo
heifer_new.jpg

Heifer International

Heifer International

Art Director & Designer: Lauren Mascolo

Problem: In 2017, land grabbing reached record heights. Unfortunately, few people paid much attention or donated to charities like Heifer International to help.

Solution: We created a fake auction house, Sterling Opportunities Auctions, which aims to sell the land rights under existing small farms. The goal is to raise awareness of land grabbing and increase donations to Heifer International.

Below you will see advertising for Sterling Opportunities Auctions and a link that will take you it's website. 

 

Driving traffic to the website. 

BANNER ADS

out-with-the-old.gif
 
Untitled-2.gif
 

HOW THE IDEA LIVES IN PRINT.

site2.jpg
 

THE WEBSITE

The site educates visitors on the evils of land grabbing and where it’s happening. The ultimate goal is to get people to donate to Heifer International. Click on the link below to take you to the website.

sterlingoa.com

 

Work

Copywriter: Ryan Constance