Art Director & Designer: Lauren Mascolo
Problem: In 2017, land grabbing reached record heights. Unfortunately, few people paid much attention or donated to charities like Heifer International to help.
Solution: We created a fake auction house, Sterling Opportunities Auctions, which aims to sell the land rights under existing small farms. The goal is to raise awareness of land grabbing and increase donations to Heifer International.
Below you will see advertising for Sterling Opportunities Auctions and a link that will take you it's website.
The site educates visitors on the evils of land grabbing and where it’s happening. The ultimate goal is to get people to donate to Heifer International. Click on the link below to take you to the website.
Driving traffic to the website.
HOW THE IDEA LIVES IN PRINT.