Ram Trucks

Art Director

To promote Ram’s Super Bowl commercial, we leveraged our social channels to tease, build hype, garner views, and show fans that everyone has the power to drive their own story.

BUILD THE HYPE ON INSTAGRAM

#DriveYourOwnStory #JUUUSTRIGHT and #BIGGAME appeared across all our social content to help familiarize our fans with the campaign and to tease the concept with this iconic fairytale line. We drove traffic to the spot on Ad Meter, YouTube, The Today Show,
and more.

GIPHY

To extend the reach of Ram’s Big Game campaign, we’ll create a series of GIF’s using SFX clips from the spot to be used across social media, in response to fan comments and real-time football moments.

FLAVORTOWN REELS

As a sponsor of the Flavortown Tailgate event, we worked with Guy Fieri’s team to support the launch of our big game campaign. We used our content creator team to create cutdowns from
the event.