Kroger
Working with 360i’s content lab in Atlanta, we created Q1 social content for Kroger, a grocery store chain. Our concepts include Valentine’s Day, Fresh Produce, and March Madness.
Valentine’s Day
We encourage people to express their feelings by creating a personalized charcuterie board for their loved ones using quality, romantically-inspired items available at Kroger.
CLASSIC CHAR-CUTE-RIE LOVERS
A Classic Valentine’s Day themed board featuring meats, cheeses, nuts, pink rose, grapes and other assorted goods found at Kroger.
Paid Social with Product Placement & Branding
Organic Social
SWEET CHAR-CUTE-RIE LOVERS
A charcuterie board for those looking to do something a bit sweeter for the holiday, featuring pastries, cookies, and other treats found at Kroger.
Organic Social
Paid Social with Product Placement & Branding
FRUITY CHAR-CUTE-RIE LOVERS
A fresh take on a charcuterie board with fruits, heart-shaped candies, and graham crackers, paired with bowls of honey, peanut butter, and caramel.
Organic Social
Paid Social with Product Placement & Branding
FRUITY CHAR-CUTE-RIE LOVERS
Free to
be Fresh
To celebrate the glorious deliciousness of Kroger's fresh fruits, we created a video oasis of mesmerizing moments in the cooking process to capitalize on a social trend featuring soothing visuals. We also captured stills. These link to Kroger recipes.
VEGAN HARVEST APPLE SALAD
Social-first stills featuring Simply Organic honey and fresh crispy apples for a yummy recipe that screams fresh.
LEMON RICOTTA BRUSCHETTA
Social-first stills featuring Private Selection’s tomatoes and fresh lemons, directing people to the recipe.
Through close-up ASMR-inspired videos and looping GIFs, we highlighted the textures, colors, and rhythms of the cooking process to create thumb-stopping content that celebrated the irresistible freshness of Kroger produce.
So. Freaking. Fresh.
VIDEOS AND GIFS
So. Freaking. hungry.
So. Freaking. tasty.
March Madness
The Salty Pretzel Putback
Salty to Sweet is just one go-to play you can take to the bank all tournament long.
The BBQ Sauce Slam
Split the defenders and throw down some fresh tourney time 🔥 that’s impossible to reject.
EASY WIN
Fresh for Everyone is about saving time and being convenient. And when it comes to making your game day party awesome in a snap, all it takes is Kroger. We’ll showcase easy wins that are simple to prepare and share.
The Cheesy-Oop
Split the defenders and throw down some fresh tourney time 🔥 that’s impossible to reject.
ROLE
Art Director
CREATIVE TEAM
Ivan Burguete
Asso. Creative Director
Nick Ewertz
Sr. Copywriter
AGENCY
360i, Content Lab
YEAR
2020
DEEP DIVE
From concepting and storyboarding to pre-production, this account combined so many things I love like food, cooking, photography, and storytelling. I loved bringing these ideas to life.
Special thanks to an incredible team for making it all happen.