Lauren Mascolo
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Yelp Allergies

Yelp Allergies

Art Director & Illustrator: Lauren Mascolo

Problem: My partner and I found it difficult to dine out with our friends who have food allergies.  We would search on our Yelp accounts lost not knowing if a particular restaurant would be friendly to our friend's allergies or not.

Solution: A food allergy extension for Yelp. Here, you can search for allergy-friendly restaurants with a click of a button. And your friends can access your allergy profile before picking a restaurant. 

   Why Yelp? Yelp's mission is to connect people with businesses and provide helpful information. However, they were missing the most important information to millions of people by not adding a restaurant's ability to flex for allergies.

 

How it works.

LAUNCH DESIGN

 

WINDOW DECAL

Gold window decals will be added to participating restaurants. Every decal includes a QR code, so customers can easily check if the menu fits their dietary needs. 

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BROWSE THE MENU

Users will have access to the restaurant's menu and be able to see which dishes are allergy free.

 
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Advertising for Yelp Allergies.

FOOD TRUCK FESTIVALS

Yelp creates food truck festivals with local allergy-friendly restaurants.

 

TABLE TENTS AT FESTIVALS

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SOCIAL

Eating out with your friends is one of life's greatest pleasures. So, we promote the extension on Facebook so you can easily spread the word to your friends

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