Ram Trucks Social

Art Director

We developed a series of social-first off-road video concepts designed to reinforce Ram’s “off-road king” positioning. The work paired bold, unapologetic, Americana-grit video concepts with high-energy, capability-forward action—built to showcase the breadth of the lineup across rugged, real-world terrain. To elevate the pitch, I created AI-assisted image comps that defined the world of the shoot.