Lauren Mascolo
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Okeeffe's

 

O’Keeffe’s Working Hands Hand cream

Art Director: Lauren Mascolo

Real men moisturize. Real men use O’Keeffe’s. We challenge the stereotype that soft hands are for women by showing the manliest activities performed by men who use O’Keeffe’s to keep their hands soft.

 

OUT OF HOME

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PRINT

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Work

Copywriter: Zach Levine